7 Affordable SEO Tips for Small Business Owners
7 Affordable SEO Tips for Small Business Owners
Are you looking for affordable SEO solutions?
Using SEO to improve your traffic is a great place to start for small business owners. Leads that come from SEO have a higher close rate than traditional advertising and a higher ROI.
In fact, the top position in Google’s search results has a clickthrough rate of 34%.
The thing about SEO is that it’s a complex web of algorithms and keywords. The good news is that you don’t need a degree in Chemical Engineering to figure it out.
How can you take advantage of SEO without breaking the bank?
Keep reading for our top 7 affordable SEO solutions.
Do an SEO Audit
In order to know where you’re going and if you’re making progress, you should do an SEO audit.
An SEO audit is an in-depth look at the technical structure of your website and how it appears in search engines. An easy way to perform an SEO audit is to search for your domain name and brand name using several tools.
Go to SEMRush and search for your domain name. Note the search volume and whether it’s increasing or decreasing. Also, note the top organic keywords and your competition.
Then do a search for your business name and location in Google and Bing. Note where your domain appears. Are there any search results that might be damaging to your company, such as a negative review?
Optimize Title and Meta Tags
Have you ever heard of a title tag and meta description? It’s OK if you haven’t, and there’s no need to be intimidated.
A title tag is simply what the title of the page is called. For instance, if you have a blog post called “Best 5 Marketing Solutions,” your HTML code should reflect that title.
To optimize for SEO, it’s recommended to have your title between 50-60 characters, relevant, and have your main keyword at the beginning.
Your meta description is also HTML code. When you look at search engine results, the meta description is the text that appears under the title of the page. More often than not, it’s just the first few sentences of the page’s text.
You can optimize it to make it more compelling for viewers scanning search results. Think of this as an advertisement for your page and write like you’re saying exactly why someone should click through.
It also helps to have one or two of your main keywords appear in the meta description as well.
If you’re using WordPress for your website, you can install a plugin such as SEO by Yoast to see in advance how your pages’ title and meta tags will look.
Backlinks & Guest Posts
Getting quality backlinks to your site is a must for any website. This is an affordable SEO solution, but it does take some legwork to do it well.
You don’t need to get a link from every website out there. That will probably do more harm than good.
Google sees a backlink as a vote for your website. Now, some votes are weighted more than others according to domain authority. The idea is to get links from high-quality websites with a high domain authority score.
The first way is to fill out all of your social media profiles, linking back to your website.
The second way is to guest post on well-known websites. It could be as big as Forbes, or as small as your local newspaper. You can also publish content on LinkedIn and Medium.
You’ll establish credibility within your industry, be seen as an expert and boost your SEO with links back to your site.
Get Local with Your Listings
Did you know that 76% of people who do a local search pick up the phone and call a business in search results?
Whether you’re an internet marketer working remotely or a retail location, you need to claim your listings on Google My Business, Bing, and Yahoo.
By claiming your business listings, you’re essentially saying to search engines that you have a legitimate business and giving details about your business that can tie back to your website.
When you do claim your business listings, it is critical that the business name, address, and phone numbers are exactly the same as what’s on your website.
Any variation will throw off search engines and could impact your rankings.
Have you ever heard the phrase “Content is King?”
When it comes to affordable SEO, it’s true. Content not only helps your search results, but a blog can make you seem credible and create trust.
Notice that the heading to this section said blog regularly. That doesn’t mean once in a while or whenever you feel like it.
In order for blogging to be effective, you need to blog at least once a week.
The payoff may not be immediate, but it will come. It’s been shown that websites that have 21-54 posts get 30% more traffic.
If you don’t know what to write about, think of what is important to your audience. What’s important to them or what challenges do they have?
Then show how you know you can help them solve their challenges.
Getting reviews for your business definitely has an impact on Google’s search rankings. Positive reviews give Google social proof and indicate that your page should be higher in search results.
So how can you make the most of reviews? First of all, have a plan.
You can encourage reviews through your website, social media channels, and email campaigns. Make it a habit to ask for them regularly.
When you reply to reviews, positive or negative, it shows that you care about your business and encourages more people to write reviews.
Finally, you’re going to check your progress. Take the information you collected in your initial audit and do another audit.
Audits should be done once a month to track your progress effectively.
With the information gathered in your audit, you’ll be able to tell if you have made progress or if there are areas that still need improvement.
One Stop For Affordable SEO Solutions
SEO is a vastly complex world, but it doesn’t mean that it’s out of reach. With these affordable SEO tips, you can implement them on your own and make a difference in your rankings in no time.
If you have questions about SEO, we’re here to help. Contact us today.
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